Dominos Coupon Management (NGSS)

Overview

As part of Domino’s Pizza’s global operations, the company required an innovative solution to simplify and enhance the management of coupons across thousands of stores worldwide. The existing system was built on a rudimentary, FTP-based architecture, where XML files were manually linked together to create and distribute coupons. This cumbersome and error-prone process lacked a user-friendly interface, making coupon management both tedious and inefficient

Key Insights

The existing system presented several challenges:

• Manual Processes: Coupons were managed by manually linking XML files, leaving room for human error and inconsistencies across stores.
• No User Interface: The system lacked any form of UI, making it inaccessible to non-technical personnel and causing bottlenecks in the workflow.
  
• Global Scale: The solution needed to be scalable to work across thousands of stores in multiple regions, each with unique coupon structures and requirements.

Solution

A  Coupon Management Application was proposed that would completely replace the outdated FTP-based system with a modern, intuitive interface. The solution was built with the following core features:

‍Visual XML Relationship Mapping

‍One of the key innovations in the application was the ability to visualize the relationships between XML files. Through interactive graphs and flow diagrams, users could see how various coupons were linked and how changes to one element might affect others. This feature was a game-changer, as it simplified an otherwise convoluted process and made coupon management more intuitive.

‍Scalability for Global Operations
‍Designed with scalability in mind, the app allowed each store or regional manager to manage their own coupons while maintaining consistency across the brand. Different regions could customize coupons based on their market needs without affecting the global system.

Outcome

The introduction of the Coupon Management Application had a transformative impact on Domino’s global operations. Key outcomes included:

• Improved Efficiency: The time required to create and manage coupons was reduced by more than 50%, thanks to the automation of XML file generation and the intuitive UI.
• Error Reduction: By eliminating manual XML file linking, the new system significantly reduced errors in coupon management, improving overall consistency across stores
• Broader Accessibility: With the visual XML relationship mapping, even non-technical users could now manage coupons effectively, freeing up IT resources for more strategic tasks.
• Scalable Solution: The system was successfully scaled to manage coupons for thousands of stores worldwide, with localized adaptations for each region.